Samantha Raynor Steps into role of Chief Revenue Officer at LiveWell Group
We’re proud to announce an exciting new chapter at LiveWell Group!
As a second-generation owner, Samantha Raynor has officially stepped into the role of Chief Revenue Officer (CRO), marking a meaningful milestone in the continued evolution of our company. This role is not simply about revenue. It’s about intentional expansion, innovation, and alignment across every touchpoint of the LiveWell Group experience.
Samantha shares that she is looking forward to launching new LiveWell Group business lines to further enhance our residents’ experience, expanding training and professional development to strengthen our team’s ability to confidently and effectively represent our product offerings, continuing to cultivate a positive wellness-driven corporate culture for our employees, and completing the final lease-up at The Spinney at Van Dyke and welcoming our newest residents home.
This new role reflects our commitment to growth, innovation, and a people-first approach for the communities we serve and the team members who make our work possible. As LiveWell Group grows, we remain grounded in our founding values while building boldly toward what’s next.