Community Resource FCU Promotes Jaye Jones to Chief Experience Officer
Latham, NY – April 20, 2026 – Community Resource Federal Credit Union (CRFCU) is pleased to announce the promotion of Jaye Jones to Chief Experience Officer (CXO). In this role, Jones will lead the credit union’s marketing, people & culture, and branch operations, ensuring a consistent and exceptional experience for both members and employees.
Jones has over four years of credit union experience, beginning her career at First New York before joining CRFCU, where she advanced through the marketing department and played a key role in strengthening brand awareness, member engagement, and organizational culture. Prior to entering the credit union industry, she spent 15 years with The Salvation Army, where she developed strong expertise in leadership development, training, and coaching. She holds an MBA in Marketing and Management.
As Chief Experience Officer, Jones will focus on aligning marketing strategy, employee engagement, and branch operations to enhance the overall member journey. Her leadership will support continued growth, strengthen internal culture, and ensure a high level of service across all member touchpoints.
“Jaye has consistently demonstrated strong leadership, strategic thinking, and a deep commitment to our mission,” said Terry Langlois, President/CEO of CRFCU. “Her ability to connect culture, brand, and service makes her the ideal leader to guide our experience strategy moving forward.”
About Community Resource Federal Credit Union
Community Resource Federal Credit Union (CRFCU) is a member-focused financial institution dedicated to improving the lives of its members and the communities it serves. CRFCU provides access to affordable, reliable, and solution-based financial services while delivering a high level of personalized service. Committed to financial well-being, community involvement, and strong member relationships, CRFCU strives to be the financial institution of choice by helping members achieve their goals and building lasting connections within the community.