Sunmark Credit Union Contributes to Albany Medical Center Music Therapy Fundraising Imitative
FOR IMMEDIATE RELEASE
July 11, 2019
Sunmark Credit Union CONTRIBUTES TO ALBANY MEDICAL CENTER MUSIC THERAPY FUNDRAISING INITIATIVE
Sunmark Employees Take “Git Up Challenge” in Video to Raise Funds for Program at Albany Medical Center Children’s Hospital
(Latham, NY) The Sunmark Charitable Community Foundation and Sunmark Credit Union employees have come together to “dip with it, sip with it, and put our hips in it” to enable important supportive music therapy for patients at the Bernard and Millie Duker Children’s Hospital at Albany Medical Center by taking “The Git Up Challenge”. “The Git Up” is a viral hit by singer Blanco Brown. Sunmark staff took the challenge which requires participants to create a video dancing along to the viral hit. Sunmark will donate $1 to the music therapy program, up to $5,000, for every comment, like, or share given by viewers from now until July 15 on any Sunmark social media channel.
The video is posted on the Sunmark Foundation Page on Facebook, and on the Sunmark Credit Union website. It will also be posted on all Sunmark Credit Union social media channels during the week. Since June 14, the original music video of “The Git Up” has been viewed almost three million times on YouTube
About the Sunmark Foundation:
Since its beginning as a credit union in 1937, Sunmark has sought to live the credit union philosophy of People Helping People. We have always given back to various local communities, supporting financial education and improving the quality of life for those in need. The establishment of the Sunmark Charitable Community Foundation in 2015 has expanded our abilities to support local, nonprofit organizations in our six-county charter area by providing financial contributions, in-kind services and volunteer support. There are zero administrative costs: 100% of every donation goes directly to helping those who need it. For more information visit the Foundation web page at https://www.sunmarkfcu.org/connect/sunmark-foundation or contact the Foundation Administrator at [email protected]
About the music therapy program at the Bernard and Millie Duker Children’s Hospital at Albany Medical Center:
The music therapy program is funded solely through grants, gifts, and donations. The Children’s Hospital has a part-time, licensed, board certified music therapist on staff. She works with infant, adolescents, and teens. Music therapy is available to all pediatric patients, including the Melodies Center for Childhood Cancer and Blood Disorders, In-Patient, Pediatric Intensive Care Unit, and the Epilepsy Monitoring Unit. Most music therapy is done one-on-one within the patient’s room. Parents and siblings are encouraged to participate when they can and when appropriate. Group sessions are also offered within the play rooms of the inpatient units. These techniques may include: song writing, movement, guided imagery, instrument play, singing, CD recording, and music assisted relaxation.
About Sunmark Federal Credit Union:
Since 1937, Sunmark Federal Credit Union ($707 million in assets; 61,000+ members) has been helping members in the greater Capital Region community improve their financial position.
Sunmark is committed to the financial health and well-being of each member by offering tools that educate and inform and products and services that make it easier to reach financial goals.
For more information, call 518-382-0605 or visit www.sunmarkfcu.org.org.
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