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SEFCU’s Institute for Financial Well-Being Earns National Recognition for Youth Financial Education



During its annual Government Affairs Conference in Washington, D.C. last week, the Credit Union National Association recognized SEFCU’s ongoing effort to deliver free, dynamic financial education to young people with its Desjardins Award for Youth Financial Education in the more than $1 billion in assets category.

“This award is a meaningful marker for SEFCU employees as they work to develop unique ways to provide a model for financial education. SEFCU’s Institute for Financial Well-Being is at the forefront of this complex issue, dedicated to a vision of helping individuals advance their financial well-being,” said SEFCU Chief Financial Well-Being Officer Beth Coco (pictured holding the Desjardins Award with CUNA President and CEO Jim Nussle).

This national recognition, named in honor of the founder of the North American credit union movement and pioneer of youth savings clubs and in-school “banks,” Alphonse Desjardins, honors SEFCU’s commitment and outstanding effort to deliver youth financial education to children of all ages.

“Our Institute for Financial Well-Being is helping people see their personal finances through a new lens, and the work they are doing with youth – from elementary school children learning to save, to high schoolers struggling to figure out their futures – is particularly impressive,” said SEFCU President and CEO Michael Castellana. “By providing our youth with knowledge, confidence, and a clear understanding that they can control their financial futures, we are truly changing the world now, and for generations to come.”

Since its launch in 2017, SEFCU’s Institute for Financial Well-Being has been dedicated to empowering and encouraging thousands of people of all ages and socioeconomic backgrounds to achieve economic stability.

Using innovative learning tools and technologies, and creative and engaging presentations that are rooted in current educational standards, SEFCU’s team of financial educators delivers free workshops and seminars to students, community groups, and the general public, helping young people across New York state gain the confidence and skills they need to become financially fit throughout their lives.

Along with earning the national Desjardins award, SEFCU’s commitment to serving youth across New York State was recognized last summer by the New York Credit Union Association with the top statewide Desjardins Youth Financial Education Award.

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