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River Festival Returns to Downtown Troy on Sunday, July 17

Street fair showcases local handmade crafts, fine art, and more. Kids activities make it fun for the whole family.

TROY, N.Y. — The Downtown Troy Business Improvement District welcomes all to historic River Street in Downtown Troy for River Festival on Sunday, July 17 from 11 a.m. to 5 p.m.  River Festival is a free-to-attend thoughtfully curated celebration of art, music, handmade crafts, and culture that’s fun for all ages to experience.  The streets will be filled with vendor booths for shopping, family-friendly entertainment, food, drink, and live music in addition to diverse offerings from the shops, bars, and restaurants along the walkable district. In all, nearly 100 vendors and local businesses are participating. To see the complete list, visit

As the Hudson River is such a significant part of Troy’s history, River Festival is laid out to mimic the flow of the river by encouraging visitors to stroll throughout the streets of Downtown Troy.  Attendees will sample products, see unique demonstrations, learn about local nonprofit organizations, and shop all types of handmade items from talented artisans, makers, and crafters.  Take a break to refuel with a cup of coffee or snack and dine on fresh baked goods, tacos and quesadillas, burgers, ice cream treats, and more.  Live music will play on the RadioRadioX and Mirth Films state at the corner of State and River Street from 1-5 p.m. while No Fun rocks the block at the opposite end of the street. Youngsters will enjoy everything from face painting, balloon animals, story time, and chalk art in the kid’s corner on Second Street.  River Festival is the fun, free way to have a great day exploring Troy with friends and family.

“Prior to the pandemic, River Festival was one of the most fun and beloved events on the calendar in downtown Troy,” said Geoff Brault, executive director, Downtown Troy Business Improvement District.  “We’re grateful to our sponsors, partners, vendors, and the small business community for their interest and cooperation in bringing this awesome free event back at full force. We can’t wait for everyone to enjoy Troy at River Festival on Sunday, July 17.”

On-street parking in downtown Troy is free on Sundays. Free parking is also available in city lots and garages located on Fifth Avenue and Broadway, First Street next to the YWCA, Congress Street and Fifth Avenue, Front Street behind The Arts Center, State and River Streets, and River Street next to the Green Island Bridge. Due to street closures for the event, the State Street Garage is only accessible via Front Street from Congress Street. All lots are no more than a 10-minute walk to the River Festival footprint. Consider taking public transportation to River Festival with CDTA. Visit for more information.

River Festival is sponsored by CDTA, Honest Weight Food Co-Op, Pioneer Bank, Price Chopper/Market 32, RadioRadioX, and the Times Union.

Schedule of Events

Music Performances

RadioRadioX and Mirth Films Stage (corner of State and River Streets)

1 p.m. - Gus Unplugged (Blackcat Elliot)

2 p.m. - The Blanks FKA The Bremners

3 p.m. - Scotty Mac Trio

4 p.m. - The Chris Busone Band


No Fun (275 River Street)

Live bands and DJs all day


Kid’s Corner (Second Street and Broadway)

Chalk Art

Face Painting by Remi

Twisty Balloon Fun

Animal Adventure Author-Led Storytime

Contemporary Circus and Immersive Arts Center

Tech Valley Center of Gravity

Whispering Willow Wild Care


For more information about Downtown Troy and the Downtown Troy BID, visit 

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