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Rensselaer County Regional Chamber of Commerce announces plans for the 38th Annual Troy Victorian Stroll Season



‘Stroll Season’ to officially begin on Sunday, December 6

The Rensselaer County Regional Chamber of Commerce today announced their plans for the 38th Annual Troy Victorian Stroll Season. Poised to look and feel different from past years, the 2020 ‘Stroll Season’ will officially kick-off on Sunday, December 6 and create a festive atmosphere to encourage supporting local shops and restaurants in downtown Troy throughout the holiday season.

The Chamber and City of Troy are focusing on creating an ongoing festive atmosphere in downtown Troy, including decorated storefronts, piped-in holiday music, a ‘Stroll Season Bingo’ card for patrons to complete throughout the month of December, and more. In an effort to mitigate crowds and adhere to COVID-19 safety guidelines, this year’s Troy Victorian Stroll will feature significantly fewer entertainers and street performers than usual.

“We understand that this year presents obvious challenges that will force us to make significant changes to our usual plans for the Troy Victorian Stroll,” said Kate Manley, President of the Rensselaer County Regional Chamber of Commerce. “We are structuring this year’s Stroll as an extended, ongoing ‘Stroll Season’ that families can feel comfortable enjoying at their own leisure throughout the holiday season. We’re taking significant steps to create a memorable festive atmosphere in downtown Troy.”

A major component of that festive atmosphere will be the return of the Stroll’s window decorating contest. The theme for this year’s window decorating contest is ‘Merry and Bright,’ and businesses are

encouraged to have their storefronts decorated beginning on Friday, December 4. Participating businesses will receive posters from the Chamber that will direct patrons to an online poll to vote for their favorite window displays via a QR Code. Voting will take place December 4 -28, and winners will be announced on December 30. An application for businesses to complete for this year’s window decorating contest will be available on VictorianStroll.com beginning on Friday, November 13.

VictorianStroll.com will also feature a comprehensive list of promotions, specials and holiday offerings from local downtown businesses throughout Stroll Season. Businesses are encouraged to submit their plans for Stroll Season to VictorianStroll.com/attractions.

Additionally, a ‘Stroll Season Bingo’ card will be available for download on VictorianStroll.com beginning on Friday, December 4. The bingo card will feature a variety of activities and plans families can make to enjoy Stroll Season throughout the entire month of December. Completed bingo cards will be entered to win a holiday prize package complete with gift cards and holiday products from Troy businesses.

Another item returning to this year’s Stroll Season is the collectable Victorian Stroll pewter ornament produced by Triple-A Designs. Triple-A-Designs seeks to carry on the tradition of the pewter Victorian Stroll ornaments originally designed by John Bloom of JK Bloom jewelry store. Bloom’s annual ornaments were a staple collector’s item from each Stroll, 1999 through 2016. There will be a limited number of Stroll ornaments available this year, and they will be sold at various stores in downtown Troy throughout Stroll Season. A full list of stores carrying the ornament will be published on VictorianStroll.com

“We recognize that the Victorian Stroll is an integral part of many families’ holiday traditions in the Capital Region and beyond,” said Kate Manley, President of the Rensselaer County Regional Chamber of Commerce. “The 2020 Stroll Season will place an emphasis on helping our local small businesses end a difficult year on a high note, and we look forward to returning to a more familiar Stroll in 2021.”

The 38th Annual Troy Victorian Stroll is sponsored by E. Stewart Jones. Hacker Murphy, National Grid, Pioneer, Rensselaer County, SEFCU and the Troy Business Improvement District. For more information on the 38th Annual Troy Victorian Stroll, visit VictorianStroll.com.

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