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Northern Rivers Launches Holiday Giving Campaign



Northern Rivers Family of Services has officially launched their Holiday Giving campaign. For the next three weeks, the organization will work to make the holidays brighter for 1,400 children and families served by Northern Rivers member agencies Northeast Parent & Child Society and Parsons Child & Family Center. The goal is to collect 6,000 gifts by the campaign’s end on December 17.

“The holidays can be a challenging time for anyone, and our children and families are no different,” said William T. Gettman, Jr., Chief Executive Officer of Northern Rivers. “Many of our clients struggle with poverty. Helping them provide holiday gifts for their families means they can focus on the things that really matter. With the help of our communities, we can make that happen.”

There are many ways the community can support this initiative. Businesses throughout the area can “host” gift drop boxes. Donated gifts can also be dropped off at Northern Rivers’ Academy Road (Albany) and Genium Plaza (Schenectady) locations. For gift ideas, ways to give, and a downloadable holiday toolkit, visit www.northernrivers.org/holiday-giving.

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