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Northern Rivers Launches Holiday Giving Campaign



Northern Rivers Family of Services will officially kick off their Holiday Giving campaign on Giving Tuesday, November 28. For three weeks, the organization will work to make the holidays brighter for 1,400 children and families served by Northern Rivers member agencies Northeast Parent & Child Society and Parsons Child & Family Center. The goal is to collect 6,000 gifts by the campaign’s end on December 18.

“The holidays are an especially a difficult time for our children and families,” said William T. Gettman, Jr., Chief Executive Officer of Northern Rivers. “In addition to working to overcome abuse, neglect, trauma, emotional and behavioral issues, many in our care struggle with poverty as well. We believe they deserve a brighter holiday season, and with the help of our communities, we can make that happen.”

There are many ways the community can support this initiative. Businesses throughout the area can “host” gift drop boxes. Donated gifts can also be dropped off at Northern Rivers’ Academy Road (Albany) and Genium Plaza (Schenectady) locations. For gift ideas, ways to give, and a downloadable holiday toolkit, visit www.northernrivers.org/holiday-giving.

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