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Nick Kraft Joins CDPHP as Chief Sales and Marketing Officer



ALBANY, N.Y. – March 29, 2022 – CDPHP is pleased to announce that Nick Kraft has joined CDPHP as chief sales and marketing officer. In this role, Nick will lead all efforts around member growth and retention, as well as underwriting and marketing, which have never been more important as CDPHP strives to grow membership, works to find pathways to profitability, and prioritizes affordability for members.

“It is a pleasure to welcome Nick to the CDPHP family, and I look forward to his extensive knowledge of the health care industry making an impact on our region,” said CDPHP president and CEO, Dr. John D. Bennett. “Nick will continue the strong relationships CDPHP has established with our valued employers and brokers, as well as build upon our tradition of providing outstanding products and services to our members.”

Nick comes to CDPHP from Healthfirst in New York City, where he most recently served as vice president of marketing and customer experience. Nick championed, led, and executed Healthfirst’s data-driven, customer-centric transformation by driving customer experience improvements across the entire enterprise.

He earned a B.A. in history from The Ohio State University in Columbus, Ohio. 

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