New Report Highlights the Top Healthcare Marketing Trends for the COVID Economy
Smith & Jones, now powered by Overit, releases its annual Trends Report
Healthcare marketing is an ever-evolving field, but the impact of this year’s COVID-19 pandemic has changed consumer behaviors for years to come, leaving marketers to adapt or become obsolete. Today, Smith & Jones releases its annual Healthcare Marketing Trends Report highlighting the top 10 marketing strategies, tactics and innovations leaders will need to employ to be successful in the COVID economy.
“COVID-19 is not the first global pandemic to challenge healthcare professionals but this pandemic is unlike anything we’ve ever seen. Historically, the healthcare sector performed well during recessions, but this shutdown with social distancing policies caused a fast drop in revenue from elective procedures while patients deferred routine care,” explained Smith & Jones VP, Paul Fahey. “That’s why this year’s Trends Report is so important, especially for systems that have put off their marketing efforts since March. This report serves as a guide for the short and long-term decisions they’ll be making.”
Some of the topics include:
- Patient behaviors after life in quarantine
- Improving the telehealth experience
- Content marketing for more impactful organic campaigns
Each year, Smith & Jones publishes its annual trends report highlighting the top issues impacting healthcare marketers for short and long-term planning.