Skip to main content
Enter search terms below…

Member News

My Hannaford Rewards Gives Grocery Shoppers A Game-Changer



Hannaford Supermarkets announced the launch of My Hannaford Rewards, a reinvention of grocery store loyalty programs that adds rewards for store-brand items and leaves prices untouched.

Shoppers who choose to participate earn a 2 percent reward on every store-brand item purchased -- including fresh meat, seafood and deli items, as well as thousands of packaged products across the store.  About 5,200 fresh and center-store items qualify for rewards in an averaged-sized Hannaford store. Shoppers also will receive personalized coupon offers for the national- and regional-brand products they buy.

"My Hannaford Rewards is a new way to thank customers, with a 2% reward on private-brand items and coupon offers that are meaningful to them as individuals," said Hannaford President Michael Vail. "The things that people love about Hannaford – including great fresh food, low everyday prices and excellent service – are our foundation.  My Hannaford Rewards builds on that to provide customers with additional benefits for the shopping they do each week."

The program is different from traditional supermarket loyalty programs because in-store prices remain the same for all customers whether they enroll in My Hannaford Rewards or not. By contrast, club models or two-tiered loyalty programs require customers to subscribe to access a better level of store pricing.

My Hannaford Rewards has been launched in all 181 Hannaford stores across the Northeast.  As an additional "thank you" for participating in My Hannaford Rewards, the first 400,000 customers who sign up will receive free-grocery offers.

It is easy to join and easy to use.  Customers can sign up in one of three ways:
• Download the app from iTunes or the Android App Store and use it as your gateway to sign up for the program, and to access the many benefits of My Hannaford Rewards.
• Go to Hannaford.com and sign up right through the website.
• Visit any Hannaford store, where you can sign up in person.

Users earn rewards every time they shop by scanning their app or entering their phone number at the register. These rewards may be redeemed quarterly, with the total earned being deducted from the customer's bill during their next shopping trip.

The 2 percent reward applies to all Hannaford, Taste of Inspirations, Nature's Place, Home 360, Cha-Ching, Etos, Companion, CareOne and Healthy Accents products.

Customers also receive personalized coupon offers for national- and regional-brand products on a regular basis, reducing the price of those items at the time of purchase.

Earlier this year, Hannaford launched My Hannaford Rewards among associates and as a pilot in 11 stores around Burlington, Vt.  In each case, enrollment and use of the program far surpassed expectations, as participants enjoyed the benefits of regularly shopping with My Hannaford Rewards.

Saratoga National Bank and Trust Company is pleased to announce that Garrett Dawson is now branch manager in Clifton Park and Steven Rocque is branch manager in Troy. They will oversee sales, service and day-to-day operations in their respective offices. Mr. Dawson joined Saratoga National Bank in 2012 and was most recently branch manager at the…
THIS IS MORE THAN MUSIC YOU HEAR — IT’S MUSIC YOU FEEL! THURSDAY, MAY 30 - SUNDAY, JUNE 9, 2019 TROY, NY Experience more than 55 new or recent works by 38 American composers, including 27 world premiere performances celebrating New York’s leading role in the struggle for equal rights. American master, David Del Tredici and GRAMMY®-winning soprano…
For over 40 years, Adworkshop has provided local and regional clients with creative solutions for their marketing and advertising needs. The agency is re-introducing themselves as Workshop - an integrated brand engagement engine that builds creative brand engagement. Founded in 1977, Adworkshop evolved and adapted through four decades of…
May
29
Join us for an exclusive inside look at Washington, D.C. with U.S. Representatives Antonio Delgado and Paul D. Tonko. Attend this event to discover what’s…
11:30 a.m. Check-in and Lunch; 12-1 p.m. Discussion and Q&A
May
30
This four week training series is designed for certified and pending certification MWBE business. Discussion of Best Practices for managing business…
7:30 a.m. Check-in & Networking; 8-9 a.m. Program Traning
Jun
06
This four week training series is designed for certified and pending certification MWBE business. Overview of Accounting Best Practices for government…
7:30 a.m. Check-in & Networking; 8-9 a.m. Program Traning