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id29 Welcomes Nicole Pitaniello - VP, Health & Wellness



id29 is a boutique creative agency with mighty chops, capabilities, and experience—health and wellness experience that is.

In fact, this small, nimble team has more than 30 years of combined know-how and 40 category-related brands under its belt, thanks in part to to the recent addition of Nicole Pitaniello as vice president of health and wellness.

An industry veteran, Nicole has dedicated her career to healthcare and pharmaceutical marketing—helping global and US clients translate sound brand strategy to client brand identity, brand design, campaign development and customer engagement. Her experience ranges from overseeing marketing initiatives for large healthcare systems to launching life-changing brands and medical devices in neurology, immunology, pulmonology and rare diseases, among others. Nicole joined id29 because she not only shares our passion for partnering with clients who seek to improve the health and well-being of others but she also subscribes to the methods by which we do it.

“I’ve witnessed first-hand that delivering smart strategy and brilliant creative are not dependent on the number of people assigned to the task and the big-agency price tag that typically accompanies it, but by the sheer talent and tenacity of a focused and experienced team.” —Nicole

At id29, we know that every brand challenge is unique and requires a unique perspective from which to make smart decisions. That is why we take the time at the start of every project to gain an in-depth understanding of our clients, their business and their customers. It is these insights, coupled with our collective experience, that truly fuel our ability to direct exceptional strategy and render it into award-winning creative and results-driven campaigns.

The healthcare and wellness industry will only continue to grow with innovation and advancement. And with the addition of Nicole, id29 is poised for the same. We are excited to add more clients to our already impressive roster—clients who seek that same level of ingenuity from their agency partner. Clients who value great work and understand that it can only be achieved with true collaboration, mutual respect, and a shared, steadfast commitment to improving our quality of life through the brands we represent.

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