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id29 Expands Creative Team With Additions of Hardesty, Goodwin



Troy, NY – id29, one of the Northeast’s leading brand, creative and digital agencies, today announced the addition of two seasoned professionals to its rapidly expanding team.  

Jessica Hardesty joins as Account Supervisor. She brings more than 15 years experience leading brand marketing campaigns and communications across multi-million dollar healthcare and consumer industries. Her background in partnership development, communications and public relations enables her to initiate and maintain client relationships with a keen eye to achieving their sales and marketing goals.

Matt Goodwin joins as Manager, Web & Digital Marketing Services. For the past 7 years, he has thrived in a variety of digital strategy roles, working with a wide range of clients – from small businesses to multi-billion dollar corporations – in creating, executing, measuring and optimizing marketing campaigns across digital channels. 

“We’re delighted to welcome Jessica and Matt, who bring passion, creativity and a commitment to excellence that matches our culture,” said Michael Fallone, Principal of id29. “With a track record of meeting and exceeding client expectations, they are great additions to the growing team at id29.”

The new hires come on the heels of a significant private investment that will enable id29 to fast-track its plans to scale talent, resources and services in areas critical to client success: Web & Digital Marketing and Employer Brand Strategy. The company expects to double both employment and revenue over the next three years.

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