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Capital CFO Announces Name Change to Capital CFO+



April 20, 2022

Capital CFO Announces Name Change to Capital CFO+

Saratoga Springs, April 20. Capital CFO, which provides outsourced bookkeeping and accounting services to small businesses in the Capital Region, announced today that it has changed its name to Capital CFO+. The company has greatly expanded its services over the past five years to include many supports for small businesses in addition to bookkeeping, accounting and financial officer functions. The new name reflects the diversity of small business and nonprofit support services now offered.
“Capital CFO has always been relationship-driven and focused on providing successful solutions for small businesses,” said Sabrina Houser, founder and president. “We have spent the last five years listening to our clients. We heard their needs and pain points - and as we have grown, we have added services to respond to those needs. We knew we needed a name that reflected that growth and diversity of service. We are excited to share our new name – Capital CFO+. What hasn’t changed is our commitment to offer personalized solutions to support our clients.”

The company has also launched new branding to complement the name change. They continue to work with clients in the Capital Region and beyond, employing an agile, fully remote workforce of bookkeepers, CFOs and consultants for both nonprofit and for-profit clients.

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