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Amsure Announces Launch Of New Brand And Website



The Adirondack Trust Company’s insurance division – formerly known as Adirondack Trust Insurance Agency – is excited to announce Amsure as its new name and brand. Amsure, which has been Adirondack Trust’s Albany based affiliate for nearly 10 years, is nationally recognized as an industry leader in Risk Management, Commercial and Personal Insurance, Surety, Life Insurance and Employee Benefits.

Amsure’s new logo mark (circle A) will be the same as Adirondack Trust’s, bringing together both brands with one recognizable icon. It is a simplified version of the bank’s iconic circular symbol, with an “A” and a tree or arrow at its center, evoking the spirit of the Adirondacks and the new tagline, “Above and Beyond”. Amsure’s newly redesigned website can be found at www.Amsureins.com, and was designed to be easy for clients to use, with an emphasis on responsiveness for mobile devices as well as simple and intuitive navigation.

Amsure’s trusted, consultative approach to insurance and risk management has been protecting clients and giving them peace of mind since 1945. Amsure’s passion to deliver the highest level of service and expertise drives their words and their actions. Amsure believes in independence, creativity, responsiveness, knowledge, professionalism, and long-term vision. They’re the right priorities to empower Amsure and their clients to go above and beyond.

 

About Amsure

Amsure is a wholly-owned subsidiary of Adirondack Trust Company Financial Services, Inc. and offers a wide range of commercial and personal insurance services. Amsure is continually ranked as a leading insurance agency in the Capital Region, with offices in both Albany and Saratoga Springs. Amsure’s website can be found at www.Amsureins.com  

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