Agency Adworkshop Evolves Brand as ‘Workshop’
For over 40 years, Adworkshop has provided local and regional clients with creative solutions for their marketing and advertising needs. The agency is re-introducing themselves as Workshop - an integrated brand engagement engine that builds creative brand engagement.
Founded in 1977, Adworkshop evolved and adapted through four decades of technology and industry changes to remain relevant and competitive. In 2015, Tim Kelleher came on board as president and principal with a vision for growth.
“I set out to define an ambitious plan to grow the agency, and we are now setting our plan in motion,” said Kelleher. “Adworkshop will always hold a special place for us, but Workshop helps us define our identity for the future."
Workshop is not just redefining their name, they are developing holistic solutions. By utilizing an innovative approach to how marketing can be executed, Workshop focuses on creating programs that make impressions instead of just counting them, thereby driving consumer engagement.
As a multi-media brand engagement engine, Workshop’s service offerings have expanded to embrace new methods of connecting consumers with brands. Workshop offers print and digital advertising, website design and development, search engine optimization, public relations, content creation, social media management, creative direction, photography, videography, and virtual reality content production. Workshop continues to see great potential in the fully immersive experience of VR, as well as new mediums like Progressive Web Apps.
“It continues to be an incredibly exciting time for the agency,” said Workshop Executive Vice President Michael Fudzinski. “We recently came back from production shoots in Salt Lake City and Las Vegas for new national clients, and we have expanded the Saratoga Springs office to accommodate several new hires. By becoming competitive on the national market, the agency can further develop and improve upon the services we offer all clients, including local legacy partners.”
Workshop recently released all new branding elements featuring fresh, simple, and impactful designs created by Workshop Creative Lead Jason Capello. Visit the new website, yourworkshop.com, to see the latest designs.