Skip to main content
Enter search terms below…

Member News

Agency Adworkshop Evolves Brand as ‘Workshop’



For over 40 years, Adworkshop has provided local and regional clients with creative solutions for their marketing and advertising needs. The agency is re-introducing themselves as Workshop - an integrated brand engagement engine that builds creative brand engagement.

Founded in 1977, Adworkshop evolved and adapted through four decades of technology and industry changes to remain relevant and competitive. In 2015, Tim Kelleher came on board as president and principal with a vision for growth.

“I set out to define an ambitious plan to grow the agency, and we are now setting our plan in motion,” said Kelleher. “Adworkshop will always hold a special place for us, but Workshop helps us define our identity for the future."

Workshop is not just redefining their name, they are developing holistic solutions. By utilizing an innovative approach to how marketing can be executed, Workshop focuses on creating programs that make impressions instead of just counting them, thereby driving consumer engagement.

As a multi-media brand engagement engine, Workshop’s service offerings have expanded to embrace new methods of connecting consumers with brands. Workshop offers print and digital advertising, website design and development, search engine optimization, public relations, content creation, social media management, creative direction, photography, videography, and virtual reality content production. Workshop continues to see great potential in the fully immersive experience of VR, as well as new mediums like Progressive Web Apps.

“It continues to be an incredibly exciting time for the agency,” said Workshop Executive Vice President Michael Fudzinski. “We recently came back from production shoots in Salt Lake City and Las Vegas for new national clients, and we have expanded the Saratoga Springs office to accommodate several new hires. By becoming competitive on the national market, the agency can further develop and improve upon the services we offer all clients, including local legacy partners.”

Workshop recently released all new branding elements featuring fresh, simple, and impactful designs created by Workshop Creative Lead Jason Capello. Visit the new website, yourworkshop.com, to see the latest designs.

United Way Selects Vice President, Community Impact Albany, NY- Andi Pratt, M. Ed. has re-joined United Way of the Greater Capital Region (UWGCR) as Vice President, Community Impact. Pratt will oversee United Way’s impact initiatives, grants portfolio and development of community partnerships. Pratt comes to UWGCR after a two-year stint at MVP…
Alaant Hiring Index: After Strong Start to 2019, Hiring to Slow Amid Recruiting Challenges, According to Capital Region Employers https://www.alaant.com/blog-news/press-release-alaant-hiring-index-spri… Optimism remains high for future job growth, even as companies temper hiring expectations through the end of this year Albany, NY – Hiring was…
Fitness in the Park returns for Summer 2019 Classes will be led with Heartspace Yoga and Healing Arts and Lotus Wellness Studio TROY, N.Y. — Troy’s Fitness in the Park returns for a new season, providing free Yoga classes for the public. The program will be held every Sunday, June 23 through August 25, 2019, from 9:00 a.m. to 10:00 a.m. in…
Jun
20
A representative from the Small Business Development Center (SBDC) will be available at the Chamber office.  This service is available to all businesses…
8:30 a.m. - 5 p.m.
Jun
20
Designed for Chamber members looking to maximize their investment by getting engaged and connected with the business community. Whether you’re a new or…
7:30 a.m. Check-in; 8-9 a.m. Benefits Overview & Networking
Jun
27
Spectacular views on a summer evening combine with purposeful networking for a special after hours event at the award-winning Country Club of Troy. This…
5:30-8:30 p.m. Networking; 5:30-7 p.m. Learn To Golf Breakouts