Skip to main content
Enter search terms below…

Member News

My Hannaford Rewards Gives Grocery Shoppers A Game-Changer



Hannaford Supermarkets announced the launch of My Hannaford Rewards, a reinvention of grocery store loyalty programs that adds rewards for store-brand items and leaves prices untouched.

Shoppers who choose to participate earn a 2 percent reward on every store-brand item purchased -- including fresh meat, seafood and deli items, as well as thousands of packaged products across the store.  About 5,200 fresh and center-store items qualify for rewards in an averaged-sized Hannaford store. Shoppers also will receive personalized coupon offers for the national- and regional-brand products they buy.

"My Hannaford Rewards is a new way to thank customers, with a 2% reward on private-brand items and coupon offers that are meaningful to them as individuals," said Hannaford President Michael Vail. "The things that people love about Hannaford – including great fresh food, low everyday prices and excellent service – are our foundation.  My Hannaford Rewards builds on that to provide customers with additional benefits for the shopping they do each week."

The program is different from traditional supermarket loyalty programs because in-store prices remain the same for all customers whether they enroll in My Hannaford Rewards or not. By contrast, club models or two-tiered loyalty programs require customers to subscribe to access a better level of store pricing.

My Hannaford Rewards has been launched in all 181 Hannaford stores across the Northeast.  As an additional "thank you" for participating in My Hannaford Rewards, the first 400,000 customers who sign up will receive free-grocery offers.

It is easy to join and easy to use.  Customers can sign up in one of three ways:
• Download the app from iTunes or the Android App Store and use it as your gateway to sign up for the program, and to access the many benefits of My Hannaford Rewards.
• Go to Hannaford.com and sign up right through the website.
• Visit any Hannaford store, where you can sign up in person.

Users earn rewards every time they shop by scanning their app or entering their phone number at the register. These rewards may be redeemed quarterly, with the total earned being deducted from the customer's bill during their next shopping trip.

The 2 percent reward applies to all Hannaford, Taste of Inspirations, Nature's Place, Home 360, Cha-Ching, Etos, Companion, CareOne and Healthy Accents products.

Customers also receive personalized coupon offers for national- and regional-brand products on a regular basis, reducing the price of those items at the time of purchase.

Earlier this year, Hannaford launched My Hannaford Rewards among associates and as a pilot in 11 stores around Burlington, Vt.  In each case, enrollment and use of the program far surpassed expectations, as participants enjoyed the benefits of regularly shopping with My Hannaford Rewards.

School is hard. Being a teenager is hard. These things are even harder when a kid is struggling with behavioral health issues. One in five youths between ages 13 and 18 have or will have a serious mental illness. One in ten has a mood disorder, one in ten has a behavior or conduct disorder, and one in eleven has an anxiety disorder. That’s why…
Northern Rivers Family of Services announced that Amy DiRamio, LCSW-R, has been named Executive Program Director of Behavioral Health, overseeing Northern Rivers Behavioral Health Centers (BHCs) in Albany and Schenectady. The BHCs, located at 401 New Karner Road in Albany and 530 Franklin Street in Schenectady, are New York State Office of Mental…
Mayor Patrick Madden announced the City of Troy will host an overnight stop of the 2018 Great Race, the world’s premiere vintage car rally, on Sunday, June 24. Hemmings Motor News’ the Great Race will bring 120 of the world’s finest antique automobiles to the Collar City for the event – presented locally by Brown’s Brewing Company – with the first…
Feb
22
A representative from the Small Business Development Center (SBDC) will be available at the Chamber office.  This service is available to all businesses…
8:30 a.m. - 5 p.m.
Feb
27
Learn how to harness YOUR power within, build professional and personal networks and find inspiring mentors! Join top women professionals as they share…
7:30 a.m. Check-in & Breakfast; 8 - 9:30 a.m. Mentoring
Mar
07
Attend this dynamic discussion and Q&A with the presidents of area colleges at the Chamber's popular College Presidents Panel Discussion. Learn what’s…
7:30 a.m. Check-in & Breakfast, 8-9:30 a.m. Panel Discussion