Brenda Ladd is President of Northeast Show Promoters, located in Latham, New York. A member of the Rensselaer County Regional Chamber of Commerce since 2001, Brenda has served as the Stroll Coordinator since 2003. Her main responsibilities include booking entertainment, securing participating businesses, soliciting food vendors, overseeing the Window Decorating Event, program, advertising, marketing, budget and liaison with sponsors and media.

Founded in 1990, Northeast Show Promoters is an event production company specializing in festivals, consumer shows, trade shows and conferences. Brenda has worked with a variety of groups and organizations, ranging from non-profit organizations to private business to local government.